Swarovski Optik is a division of the Swarovski group of companies, responsible for manufacturing optical instruments. Its headquarters are located in Absam, Tyrol, Austria. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the... Read More highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and its functional and esthetic design. The appreciation of nature is an essential part of Swarovski's philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. In 2021, Swarovski Optik is focusing on digital intelligence in its hunting products. The Tyrol-based family-run company is starting the new year with two innovations: the EL Range TA binoculars and the dS 5-25x52 P Gen. II rifle scope. According to Swarovski Optik, “Digital technology provides unprecedented accuracy when shooting at long range or in tough conditions. In combination with the skill of the hunter, it makes it easier to stay totally focused, even in challenging situations. We see this as an important contribution to ensuring responsible hunting at all times.” Technology is transforming every area of our daily lives – and hunting is no exception. New technology is supporting hunters and provides additional security at moments of peak tension and concentration. Swarovski Optik is launching a new rifle scope that, like its predecessor, combines the optical quality of conventional sighting-in optics with the key benefits of a digital scope to create an impressive whole. The scope calculates the correct aiming point at the touch of a button, taking into account the distance, air pressure, temperature, angle, magnification and personal ballistics data. Looking for a deal? Sports Optics feature top-notch Swarovski products at the best rates. Check out the best that Swarovski has to offer. Read Less